What is psychographics?
Psychographics is the study of the psychological characteristics of the target audience. Examples of psychological characteristics include attitudes, interests, personality, values, opinions, and lifestyle.
Examples of psychological characteristics
1. Personality
Personality refers to individual differences in characteristic patterns of thinking, feeling, and behaving. The study of personality focuses on two broad areas: One is understanding individual differences in particular personality characteristics, such as sociability or irritability. The other is understanding how the various parts of a person come together as a whole.
Adapted from the Encyclopedia of Psychology
2. Values
The principles help you to decide what is right and wrong, and how to act in various situations.
3. Interests & Hobbies
Interests — things that fascinate you and want to learn more about
Hobbies — activities that are done for fun
4. Lifestyle
“The typical way of life of an individual, group, or culture.” Merriam-Webster.com.
5. Opinions, attitudes, and beliefs
